![]() Industry watchers noted the floundering when FMC attempted lame fixes and half-hearted saves, including the radical idea of introducing sub-brand Merkur in 1985. Over the decades, the principle of the decreasing mean saw Fords and Mercurys become ever more similar, sapping the brand of any distinctiveness. Mercury came about to combat midpriced cars from Oldsmobile and Dodge in 1939. Mercury-as a brand of cars-ceased to be different, relevant or compelling decades ago. Both received the same updates as their Ford twins over the past couple years, but these Fords-in-different-clothing highlighted the fundamental issue behind the brand's demise. The Milan and Mariner were the only contemporary vehicles in the line. The Mountaineer isn't far behind in terms of lacking market relevance, and was slated to go away with the upcoming introduction of the new unibody 2011 Explorer. Model Full-Size 1st generation (Base) introduced, manufactured up to 1948, the car belonging to full-size luxury / luxury car size-class and F (luxury cars). The Grand Marquis is so old it makes Methuselah look young. On June 2, Ford announced what many thought was inevitable: Mercury is no more.Ĭurrently, the Mercury brand includes just four models. For more than two years, executives deflected questions about the brand going away. Our archives are filled with recent reviews of new models ranging from the B-Segment Fiesta to the XXXL F-Series Super Duty and the luxurious new Lincolns.īut auto show after auto show, something was conspicuously missing from Ford's corporate announcements: new Mercury models. The Grand Marquis also offered other luxury options such as heated seats and real woodgrain accents.Popular Mechanics' readers know that Ford Motor Company is on a roll with new product introductions. Regardless of the number of seats, they all boasted leather upholstery, as did the steering wheel. Some options gave the Grand Marquis five seats, with the front row being the standard bucket seats that are now standard nowadays. On top of that, rather than being a five-passenger car like most luxury sedans, the Grand Marquis could seat a half-dozen because it had two rows of bench seats (that’s right - three people in the front). According to Edmunds, the 2011 Grand Marquis was the type of car people would say, “They don’t make ’em like they used to.”ĭespite being a sedan, it was a large car that could comfortably seat its occupants. ![]() Though the Grand Marquis had been in production for decades, its final model year wasn’t radically different from the version its fans knew and loved. The 2011 Grand Marquis was the last Mercury ever madeįittingly, because the Grand Marquis was the brand’s best-selling model, it was also the last car Mercury made. So Ford announced the brand would end when the last model rolled off the production line in January 2011. However, like all defunct brands, Mercury kicked the bucket because of poor sales, and the popular Grand Marquis couldn’t save Mercury from that fate.īy the late 2000s, Mercury wasn’t selling enough cars. ![]() One of its most popular models, especially in the brand’s later years, was the Grand Marquis, Ford reports. Throughout its 82-year life, Mercury produced some hits, but it also made some flops. Mercury offers several discounts to help you save on auto insurance. A Mercury car was a compromise between being practical and high-end. ![]() They weren’t as luxurious as cars from Ford’s other brand, Lincoln, but they were more luxurious than a regular Ford. Mercury sold a variety of cars, but they were largely luxury models. At $21,500, could this 1977 Mercury Grand Marquis be a grand statement? /anTmDayFnD- Jalopnik May 8, 2018įounded in 1938, Mercury was one of the oldest brands operating under Ford Motor Company.
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